V1
Clinic Calm
Clean clinical-warm: framed split hero with trust chips, labeled At-a-Glance capsule, sticky booking card riding the whole read on desktop, soft-lift silo cards, minimal-line FAQ.
- 1Hero: framed split hero, eyebrow + trust chips + dual CTA
- 2At-a-Glance capsule: labeled fact rows, AI-answer shaped
- 3Silo cards: soft lift on hover, arrow pill turns green
- 4Advantage tiles: icon chip + cream surface, border wakes on hover
- 5FAQ: minimal-line native details/summary, plus-to-minus pill
- 6Sticky booking card: phone, hours snapshot, book CTA
- 7CTA band: real band photo under slate-to-royal wash
V2
Band Rhythm
Alternating mist/white full-width bands with inline image rhythm: centered hero with overlapping framed photo, color-tabbed fact strip, numbered condition rows, checklist advantages, floating-card FAQ, scrub parallax on band images.
- 1Hero: centered band, photo overlaps into the next band
- 2At-a-Glance: 4-up fact strip with brand-color top tabs
- 3Split bands: image and copy swap sides down the page
- 4Conditions: numbered full-width rows, slide-right hover
- 5Advantages: green-tick checklist beside the photo
- 6FAQ: floating white cards, chevron pill flips green when open
- 7CTA band: darkest band closes the rhythm
V3
Progress Spine
Reading-rail layout: sticky left spine nav with vertebra dots that light up per section and a periwinkle-to-green GSAP progress fill scrubbed to scroll; conditions run down a vertebra timeline; mobile gets a slim top progress bar.
- 1Spine rail: scroll progress fills vertebra by vertebra (C1-S1 labels)
- 2Hero photo with floating proof note
- 3Green-spined At-a-Glance capsule
- 4Conditions on a vertebra timeline echoing the rail
- 5Numbered advantage cards, soft lift
- 6FAQ: outlined cards, open state gets periwinkle ring
- 7CTA band rounded and inset inside the reading column
V4
Family Journal
Wildcard
Magazine long-read: Fraunces serif masthead hero with issue line and byline, drop-cap opener, serif pull quotes, numbered editorial condition index, hairline 2x2 advantages, Q-and-A FAQ, end-plate CTA. Same locked palette, very different rhythm.
- 1Masthead hero: issue line + serif headline + byline row
- 2At-a-Glance as a rule-topped journal deck box
- 3Drop cap opener + 680px reading measure
- 4Serif pull quotes break up the long read
- 5Conditions as numbered editorial index with hairlines
- 6Advantages in a hairline 2x2 with serif tick marks
- 7FAQ as serif Q-and-A column
- 8End-plate CTA with italic fin mark