Cluster 1 of 5

Homepage Hero

Five treatments of the homepage opening moment, all using the real hero video, the locked palette, and the 4.9-star / 557-review proof.

V1 Cinematic Full-Bleed

The current full-height video hero, elevated: directional gradient scrim, floating glass nav pill, avatar-stacked glass trust chips, dual CTA and an animated scroll cue with a slow Ken Burns drift on the video.

  • 1Gradient scrim: directional slate scrim keeps copy AA-readable while the video stays visible on the right
  • 2Trust chips: glass pills with real reviewer avatar stack, 4.9 stars / 557 Google reviews, family-owned, single-visit booking
  • 3Dual CTA: green Schedule an Appointment pill plus ghost tap-to-call
  • 4Scroll cue: pulsing line invites the scroll
  • 5Glass nav: frosted floating nav pill over the video
V2 Split Video Ledger

Calm cream split layout: content left with a green highlight sweep under Chiropractor and checklist trust chips; hero video inset right in a soft double-bezel card with a floating family-owned badge and a review counter that ticks up to 557.

  • 1Split composition: copy column left, 4:5 video card right
  • 2Review counter: 557 ticks up via GSAP on load
  • 3Avatar stack: real reviewer avatars inside the stat card
  • 4Checklist chips: trust proof as green check rows
  • 5Bezel video card: mist shell + rounded inner core with soft shadow
V3 Card-Inset Stage

Centered warm-serif (Fraunces) headline over a soft periwinkle blob field; the hero video floats below as a white stage card with trust chips pinned to its corners, scroll-scrubbed video parallax and idle-floating chips.

  • 1Serif headline: Fraunces with an italic royal accent on Chiropractor
  • 2Stage card: white double-bezel frame floats the 16:9 video
  • 3Corner chips: 4.9 / 557 reviews, avatar chip and family-owned pinned to card edges
  • 4Scroll parallax: video scrubs vertically inside the card while scrolling
  • 5Blob backdrop: blurred periwinkle/green brand shapes drifting behind
V4 Editorial Asymmetric

Editorial 12-column asymmetry: oversize Fraunces headline with italic and green accents and a word-cascade entrance, offset real-photo stack (treatment candid, front desk, live video tile) and a hairline stat band carrying the trust proof.

  • 1Oversize serif headline: mixed italic/green accents, per-word cascade entrance
  • 2Photo stack: real clinic photography offset with white keylines and scroll parallax drift
  • 3Stat band: hairline editorial columns for 4.9 stars, family-owned, single-visit booking
  • 4Video tile: the hero video runs as a small live tile inside the stack
  • 5Nested-arrow CTA: green pill with a circular arrow chip
V5 The Family Wellness Journal Wildcard

A magazine-front treatment in the same palette. Double-rule masthead, giant warm-serif headline, photo-led spread (treatment candid feature + Dr. Robin Owings portrait), a boxed review pull-quote and the four value props typeset as journal sections.

  • 1Masthead: double-rule journal head with Care for the Whole Family strapline
  • 2Giant serif headline: two-line Fraunces headline with italic Top-Rated
  • 3Photo-led feature: real treatment photo with an editorial caption rule
  • 4Journal sections: the four value props set as No. 1 to No. 4 columns
  • 5Review pull-quote: boxed 4.9 / 557 Google reviews with avatars and small-caps tags
Cluster 2 of 5

Card Systems

One card language covering three groups: the conditions grid, the services grid (including the two new pages, Prenatal and Pediatric) and the four value props.

V1 Soft Shadow Lift

White cards with diffused ambient shadows, mist icon chips that flip green on hover, and a gentle rise on every card.

  • 1Icon chip: mist square that flips to green with white icon on hover
  • 2Photo coin: real source photography on the 4 captured condition cards, custom line icons on the rest
  • 3Source spot icons: the site's own SVG illustrations kept on the classic services
  • 4New-card flag: periwinkle pill marks Prenatal + Pediatric adds
  • 5Booking strip: every grid resolves to the same Schedule an Appointment action
V2 Editorial Numerals

Borderless magazine tiles on hairline rules with oversized light numerals, a green rule that draws across on hover, and titles that step right.

  • 1Green numerals order the four value props on the cream band
  • 2Hairline rules replace card boxes entirely
  • 3Round photo insets sit inline where source photos exist
  • 4Source spot icons sit inline on the classic services
  • 5Corner arrow fades in diagonally on hover
V3 Mist Surface

Flat periwinkle-mist cards with zero shadows, green circle icons, a left-to-right stagger reveal, and an inverse slate band for the value props.

  • 1Inverse slate band turns the value props into a moment
  • 2Flat mist surfaces: no shadows anywhere in the system
  • 3Signature stagger: cards reveal left to right with a slight scale-up
  • 4Hover: mist turns white behind a green hairline, icon circle fills green
  • 5Uppercase green Learn-more with a sliding arrow
V4 Snap Rail

Media-top cards in a desktop grid that collapse into swipeable scroll-snap rails with progress dots and a one-time swipe nudge on mobile.

  • 1Value props as slim horizontal strip cards
  • 2Media slot: real photos where captured, glyph-on-gradient covers elsewhere
  • 3Mobile rail: snap-to-center cards with edge peek, dots track progress
  • 4Source spot icons become media art in the gradient slot
  • 5GSAP nudge: rails ease sideways once to teach the swipe
V5 Bento Mosaic Wildcard

One dense mosaic language for all three groups, mixing real clinic photography tiles with palette-tinted text tiles of varying sizes and soft photo parallax.

  • 1Real clinic photo collage anchors the Care-for-the-Whole-Family prop
  • 2Palette-tinted text tiles: slate, green, periwinkle, mist, no new hues
  • 3Condition photos become full-bleed gradient-veiled tiles
  • 4Source spot icons ride into the mosaic glyph chips
  • 5New pediatric page gets the hero photo tile with a New flag
  • 6The booking tile lives inside the mosaic itself
Cluster 3 of 5

Social Proof and Trust

Four ways to present the review wall, the patient story videos, the why-choose moment and the trust stats.

V1 Pinboard Masonry

Staggered masonry review wall with hover-lift cards, portrait video trio on a cream-to-mist gradient, split why-choose with real clinic photo, and a slate trust band with counter-tick stats.

  • 1Review wall: masonry columns, cards hover-lift with soft shadow
  • 2Aggregate banner: 4.9/557 count-up ticker + inline book CTA
  • 3Video row: click-to-play portrait cards with pulsing green play ring
  • 4Why-choose image: real in-clinic photo with periwinkle tint overlay
  • 5Trust band: deep slate, green-rule stats with GSAP counter ticks
V2 Oversized Quote Carousel

One big Fraunces-serif quote per slide with oversized periwinkle quote marks, scroll-snap carousel with dots and arrows, featured-center video trio, and a periwinkle gradient trust band with checklist.

  • 1Typography: Fraunces serif headings trial (the concept's premium warm serif)
  • 2Carousel: oversized periwinkle quote marks, one review per slide, snap + dots
  • 3Video row: center video featured larger, solid green play buttons
  • 4Trust band: periwinkle-to-white gradient with green check list
  • 5Rating float: white rating card floating on the clinic photo
V3 Video-Led Split

Featured patient film leads with scrub parallax and two companion thumbnails, white review grid on a deep slate panel, why-choose as three pillar cards plus a royal stat strip.

  • 1Video-first: featured story video leads the section, parallax drift on scroll
  • 2Companion videos: two smaller cards tilt-settle in on scroll
  • 3Review panel: white cards on deep slate for a high-contrast proof moment
  • 4Aggregate pill: glassy 4.9/557 pill with count-up
  • 5Why-choose: three pillar cards with icon tiles and green top rules
  • 6Stat strip: royal blue band with counter ticks and Top Rated line
V4 Letters From Our Families Wildcard

Stationery treatment: reviews as washi-taped lined letters with star wax seals and script signatures, videos as scattered polaroid prints, why-choose as a handwritten note from the practice.

  • 1Letters wall: reviews on lined stationery paper with slight rotations
  • 2Details: wax-seal 5.0 star stamp, washi tape, Caveat script signatures
  • 3Polaroid videos: click-to-play prints that scatter-settle in with GSAP
  • 4Why-choose: typed note from the practice with gradient letterhead rule
  • 5Trust card: slate card with count-up 4.9/557 and the Top Rated copy
Cluster 4 of 5

Money Page Template

Full service-page template mockups on Spinal Decompression Therapy. The winner becomes the template for every service and condition page.

V1 Clinic Calm

Clean clinical-warm: framed split hero with trust chips, labeled At-a-Glance capsule, sticky booking card riding the whole read on desktop, soft-lift silo cards, minimal-line FAQ.

  • 1Hero: framed split hero, eyebrow + trust chips + dual CTA
  • 2At-a-Glance capsule: labeled fact rows, AI-answer shaped
  • 3Silo cards: soft lift on hover, arrow pill turns green
  • 4Advantage tiles: icon chip + cream surface, border wakes on hover
  • 5FAQ: minimal-line native details/summary, plus-to-minus pill
  • 6Sticky booking card: phone, hours snapshot, book CTA
  • 7CTA band: real band photo under slate-to-royal wash
V2 Band Rhythm

Alternating mist/white full-width bands with inline image rhythm: centered hero with overlapping framed photo, color-tabbed fact strip, numbered condition rows, checklist advantages, floating-card FAQ, scrub parallax on band images.

  • 1Hero: centered band, photo overlaps into the next band
  • 2At-a-Glance: 4-up fact strip with brand-color top tabs
  • 3Split bands: image and copy swap sides down the page
  • 4Conditions: numbered full-width rows, slide-right hover
  • 5Advantages: green-tick checklist beside the photo
  • 6FAQ: floating white cards, chevron pill flips green when open
  • 7CTA band: darkest band closes the rhythm
V3 Progress Spine

Reading-rail layout: sticky left spine nav with vertebra dots that light up per section and a periwinkle-to-green GSAP progress fill scrubbed to scroll; conditions run down a vertebra timeline; mobile gets a slim top progress bar.

  • 1Spine rail: scroll progress fills vertebra by vertebra (C1-S1 labels)
  • 2Hero photo with floating proof note
  • 3Green-spined At-a-Glance capsule
  • 4Conditions on a vertebra timeline echoing the rail
  • 5Numbered advantage cards, soft lift
  • 6FAQ: outlined cards, open state gets periwinkle ring
  • 7CTA band rounded and inset inside the reading column
V4 Family Journal Wildcard

Magazine long-read: Fraunces serif masthead hero with issue line and byline, drop-cap opener, serif pull quotes, numbered editorial condition index, hairline 2x2 advantages, Q-and-A FAQ, end-plate CTA. Same locked palette, very different rhythm.

  • 1Masthead hero: issue line + serif headline + byline row
  • 2At-a-Glance as a rule-topped journal deck box
  • 3Drop cap opener + 680px reading measure
  • 4Serif pull quotes break up the long read
  • 5Conditions as numbered editorial index with hairlines
  • 6Advantages in a hairline 2x2 with serif tick marks
  • 7FAQ as serif Q-and-A column
  • 8End-plate CTA with italic fin mark
Cluster 5 of 5

Site Chrome

Announcement bar, header, navigation, footer and the new sticky mobile call/book bar. Resize the window under 768px to see the mobile bar in each variant.

V1 Classic Elevated

Slate announcement bar, white sticky header that condenses on scroll, four-column slate footer with white logo chip, hours table, and embedded map.

  • 1Announcement bar: slate, single line, green underlined booking link
  • 2Nav: flat links with mist hover pill
  • 3Header actions: phone + green pill CTA pair
  • 4Footer logo on white chip for dark-footer contrast
  • 5Hours table with hairline rules, Friday call-to-confirm line
  • 6Embedded map card
  • 7Mobile sticky bar: full-width white, mist call + green book (under 768px)
V2 Light and Airy

Mist announcement ribbon with white pill booking link, blurred white header with a cream pill nav track, footer as floating white cards on mist with a light copyright strip.

  • 1Announcement: mist ribbon + white pill booking link
  • 2Pill nav: cream track, white hover pill with soft shadow
  • 3Outlined phone pill + green CTA
  • 4Footer as floating white cards on mist
  • 5Dashed-rule hours card
  • 6Mobile sticky bar: floating glass-white pill (under 768px)
V3 Bold Royal + Mega-Dropdown

Royal announcement bar with green booking pill, white header with royal keyline and underline-grow nav, mega-dropdown hint on Services (8 real services) and Conditions (10 real conditions), deep royal footer with a four-hue brand accent stripe.

  • 1Announcement: royal bar + green booking pill
  • 2Underline-grow nav + hover/focus mega-dropdowns with real silo links and an in-panel Schedule CTA
  • 3Royal phone + CTA that turns royal on hover
  • 4Footer brand accent stripe (green/periwinkle/lavender/royal) + logo chip
  • 5Periwinkle-ruled hours on royal
  • 6Mobile sticky bar: full-width split royal call / green book (under 768px)
V4 Floating Glass Wildcard

Announcement as a floating slate capsule, detached glass pill nav (blur + inner highlight) that deepens on scroll, cream page canvas, footer as a rounded slate card with a periwinkle glow, glass capsule call/book bar on mobile.

  • 1Floating announcement capsule
  • 2Detached glass pill nav, blur + inner highlight, deepens when scrolled
  • 3Tinted phone chip + green CTA inside the pill
  • 4Rounded footer card floating on cream with radial periwinkle glow
  • 5Hours inside the card
  • 6Mobile sticky bar: glass capsule call/book (under 768px)